Intrinsic Valuation of: ULTA
Free Cash Flow Average and Growth over past 5Y Key Statistics
Year FCF FCF (FCF/Revenue)
2020 - - EPS (FY) 26 Market Cap $21B
2021 - - (-) P/E Ratio 19 Total Asset $6B
2022 $887M - (-) Net Income $1B Total Debt $0
2023 $1B 31.9% (11.5%) EBITDA $2B Total Liab $4B
2024 $1B -11.0% (-18.9%) Opr Margin 0.14 Debt/Equity -
2025 $964M -7.4% (-8.1%) PreTax Margin 13.98 BV/Share 55
5Y Average FCF $1B 4.5% (-5.2%)
Overall Market Assumptions:
Assumptions: P/E for No-Growth Company: 7.0
Perpetual Growth Rate (g): 2.5% Historical US Bond Yield: 4.4%
Discount Rate (WACC): 7.4% Current US Bond Yield: 3.5%
Forcasting Future Free Cash Flow for next 6Y Modified Benjamin Graham's Intrinsic Value
Year FCF Projection (4.5%)
2026 $1B MBG Intrinsic Value $229
2027 $1B
2028 $1B
2029 $1B
2030 $1B
2031 $1B
Terminal Value $26B Net Worth/Share $55
DCF Valuation DCF Valuation "What If" Scenario Table
Enterprise Value $22B Growth Rate
(+) Cash & Cash Equivalents $703M $510 1.5% 2.0% 2.5% 3.0% 3.5%
(-) Total Debt $0 WACC 7.3% 451 483 521 567 627
Equity Value $23B 7.4% 447 478 515 561 619
Shares Outstanding 44,945,600 7.4% 443 474 510 555 611
7.9% 410 435 464 500 543
DCF Intrinsic Value $510 8.4% 381 402 426 455 490
Analyzed by QuantJuice (2025)