Intrinsic Valuation of: BKNG
Free Cash Flow Average and Growth over past 5Y Key Statistics
Year FCF FCF (FCF/Revenue)
2020 - - EPS (FY) 160 Market Cap $186B
2021 - - (-) P/E Ratio 36 Total Asset $28B
2022 $3B - (-) Net Income $6B Total Debt $15B
2023 $6B 145.9% (57.6%) EBITDA $9B Total Liab $32B
2024 $7B 13.1% (-9.5%) Opr Margin 0.32 Debt/Equity -3.69
2025 $8B 12.8% (1.5%) PreTax Margin 26.37 BV/Share -252
5Y Average FCF $6B 57.3% (16.5%)
Overall Market Assumptions:
Assumptions: P/E for No-Growth Company: 7.0
Perpetual Growth Rate (g): 2.5% Historical US Bond Yield: 4.4%
Discount Rate (WACC): 7.4% Current US Bond Yield: 3.5%
Forcasting Future Free Cash Flow for next 6Y Modified Benjamin Graham's Intrinsic Value
Year FCF Projection (25.0%)
2026 $10B MBG Intrinsic Value $1,434
2027 $12B
2028 $15B
2029 $19B
2030 $24B
2031 $30B
Terminal Value $626B Net Worth/Share $-124
DCF Valuation DCF Valuation "What If" Scenario Table
Enterprise Value $490B Growth Rate
(+) Cash & Cash Equivalents $16B $15,113 1.5% 2.0% 2.5% 3.0% 3.5%
(-) Total Debt $15B WACC 7.3% 13,146 14,191 15,453 17,006 18,965
Equity Value $492B 7.4% 13,022 14,047 15,281 16,798 18,705
Shares Outstanding 32,540,300 7.4% 12,901 13,905 15,113 16,594 18,451
7.9% 11,792 12,621 13,602 14,782 16,229
DCF Intrinsic Value $15,113 8.4% 10,846 11,539 12,348 13,307 14,460
Analyzed by QuantJuice (2025)