Intrinsic Valuation of: BKNG
Free Cash Flow Average and Growth over past 5Y Key Statistics
Year FCF FCF (FCF/Revenue)
2020 - - EPS (FY) 144 Market Cap $181B
2021 - - (-) P/E Ratio 39 Total Asset $28B
2022 $3B - (-) Net Income $6B Total Debt $15B
2023 $6B 145.9% (57.6%) EBITDA $9B Total Liab $32B
2024 $7B 13.1% (-9.5%) Opr Margin 0.32 Debt/Equity -3.69
2025 $8B 12.8% (1.5%) PreTax Margin 26.37 BV/Share -253
5Y Average FCF $6B 57.3% (16.5%)
Overall Market Assumptions:
Assumptions: P/E for No-Growth Company: 7.0
Perpetual Growth Rate (g): 2.5% Historical US Bond Yield: 4.4%
Discount Rate (WACC): 7.4% Current US Bond Yield: 3.5%
Forcasting Future Free Cash Flow for next 6Y Modified Benjamin Graham's Intrinsic Value
Year FCF Projection (25.0%)
2026 $10B MBG Intrinsic Value $1,284
2027 $12B
2028 $15B
2029 $19B
2030 $24B
2031 $30B
Terminal Value $626B Net Worth/Share $-124
DCF Valuation DCF Valuation "What If" Scenario Table
Enterprise Value $490B Growth Rate
(+) Cash & Cash Equivalents $16B $15,174 1.5% 2.0% 2.5% 3.0% 3.5%
(-) Total Debt $15B WACC 7.3% 13,199 14,248 15,515 17,075 19,042
Equity Value $492B 7.4% 13,075 14,103 15,343 16,865 18,780
Shares Outstanding 32,409,900 7.4% 12,953 13,961 15,174 16,660 18,525
7.9% 11,840 12,672 13,657 14,842 16,294
DCF Intrinsic Value $15,174 8.4% 10,890 11,585 12,398 13,361 14,519
Analyzed by QuantJuice (2025)