Intrinsic Valuation of: BKNG
Free Cash Flow Average and Growth over past 5Y Key Statistics
Year FCF FCF (FCF/Revenue)
2020 - - EPS (FY) 8 Market Cap $119B
2021 - - (-) P/E Ratio 20 Total Asset $29B
2022 $6B - (-) Net Income $5B Total Debt $17B
2023 $7B 13.1% (-9.5%) EBITDA $9B Total Liab $35B
2024 $8B 12.8% (1.5%) Opr Margin 34.48 Debt/Equity -3.02
2025 $9B 15.1% (1.5%) PreTax Margin 28.48 BV/Share -12
5Y Average FCF $8B 15.0% (-2.2%)
Overall Market Assumptions:
Assumptions: P/E for No-Growth Company: 7.0
Perpetual Growth Rate (g): 2.48% Historical US Bond Yield: 4.40%
Discount Rate (WACC): 9.20% Current US Bond Yield: 3.48%
Forcasting Future Free Cash Flow for next 6Y Modified Benjamin Graham's Intrinsic Value
Year FCF Projection (15.0%)
2026 $10B MBG Intrinsic Value $68
2027 $11B
2028 $12B
2029 $13B
2030 $14B
2031 $14B
Terminal Value $216B Net Worth/Share $-7
DCF Valuation DCF Valuation "What If" Scenario Table
Enterprise Value $182B Growth Rate
(+) Cash & Cash Equivalents $17B $235 1.5% 2.0% 2.5% 3.0% 3.5%
(-) Total Debt $17B WACC 7.2% 289 311 337 370 411
Equity Value $182B 8.2% 245 260 277 298 323
Shares Outstanding 774,878,436 9.2% 213 223 235 249 266
10.2% 188 195 204 214 226
DCF Intrinsic Value $235 11.2% 168 174 180 188 196
Analyzed by QuantJuice (2025)